Your success in the real estate business rests squarely on your ability to generate leads. You need to spend most of your time prospecting if you want to be successful. The fun parts of the business, such as showing homes, giving listing presentations, and negotiating, only happen after you've successfully secured leads.

Too many agents rely solely on passive sources of generating business that fall into the category of marketing. While marketing and awareness campaigns may attract some prospects, real success comes from taking an active role in reaching out to people.

This course helps you master this most important skill of prospecting. It focuses on the fundamental strategies that continue to work, such as Sphere of Influence, Open House, For Sale By Owner, Expired Listings, Neighborhood Canvassing, and Online Lead Generation.